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When the Press Calls...

Keep the Right Attitude

  • Show a willingness to discuss any topic in an objective, calm way. Don't express anger
  • Avoid arrogance. Never treat a question as silly, or beneath you — even if it is. Bridge to a better question, i.e., the question the reporter should have asked
  • Concentrate on the strength of your case, not on the weaknesses of other viewpoints
  • Never be flippant. You may think you're funny, but flippancy usually comes across as sarcasm or ridicule
  • Don't promote your cause too strongly. A good reporter resists being used as your publicist
  • Above all, keep answers (and disagreements) factual

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Additional Tips
Bridging Techniques Part 1
Bridging Techniques Part 2
Making Facts and Figures Memorable
Follow the Rule of Threes
Create Headlines for Your Core Themes
Handling Complaints
When the Press Calls...